Last modified 03/24/2017  


DNA Crack values and respects your right to privacy.  This privacy policy explains how DNA Crack LC (“DNA Crack”, “we” or “us”) collects and uses your personal information at its website This Privacy Policy also explains how you can control the collection, correction and/or deletion of certain types of information that we collect.  Additionally, the Privacy Policy explains how information is used as part of the DNA Crack Services (DNA Crack website and its various features including the DNA Crack Online Store).  This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources. Further, this Privacy Policy does not apply to any websites, webpages, blogs, applications, widgets or other services operated by any third party, including our affiliates, advertisers, providers and partners.  


Information We Collect

Personally Identifiable Information

In general, DNA Crack does not collect personally identifiable information on the DNA Crack Services except as set forth below. For purposes of this Privacy Policy, “personally identifiable information” is data intended to be used to identify, contact or locate a person, including, name, address, telephone number or e-mail address and any other information (even if non-personally identifiable) provided in combination with such personally identifiable information.

You provide us information about yourself, such as your name, e-mail, and address when you register, place an order or post content through the DNA Crack Services, including registering for the use of certain features such as email newsletters, promotional offers, survey participation, and sharing comments. If you correspond with us by email, we may retain the content of your email messages, your email address, and our responses. We may also retain any messages or other content you send through email correspondence or post through the DNA Crack Services.

DNA Crack may collect information about your transactions with us, and combine such information with information about you in our possession. This information might include information necessary to process payments, such as billing information and your credit card number.  

 Non-Personally Identifiable Information

When you visit this website, third parties such as advertisers, vendors and service providers may collect non-personally identifiable information. For purposes of this Privacy Policy, “non-personally identifiable information” is data that is not personally identifiable. DNA Crack and these third parties may implement certain technologies to enable the collection of such information. An explanation of these technologies is below.

Cookies Information: When you visit this website, we may send one or more cookies—a small text file containing a string of alphanumeric characters—to your computer that uniquely identifies your browser and enhances your navigation through the site. A cookie may also convey information about how you browse the site. The use of cookies on our website is anonymous and does not allow us to gather personally identifiable information about you. You can set your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the DNA Crack Services may not function properly if the ability to accept cookies is disabled.

Web Beacons/Click-Stream Data: A web beacon is an electronic file that signals when a webpage, advertisement, video, other content, an email, or a newsletter has been viewed. We may use web beacons in our emails and newsletters, or on our websites and services. DNA Crack may use web beacons in conjunction with cookies to collect click-stream data that helps us better understand how visitors move from page to page within our websites. As with cookies, our use of web beacons is anonymous and does not allow us to gather personally identifiable information about you.

Passive Browser Information: DNA Crack collects passive browser information though its web servers. We use the passive browser information to help us understand how many visitors come to our websites and where they come from, and ultimately to help us make decisions about how to organize the websites and deliver advertising.

Log File Information: Log file information is automatically reported by your browser each time you access a web page. When you visit the DNA Crack Services, servers automatically record certain log file information. These server logs may include information such as your web request, Internet Protocol (“IP”) address, other unique identifiers (“Device Identifier”) for your computer, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, data about how you interact with links on the site, and other such information.  We may use this information to help us understand how visitors navigate and interact with the website for the purpose of enhancing your use of the DNA Crack Services. 

Third-Party Data Providers: DNA Crack may supplement the information it collects with other non-personally identifiable information provided by third-party data providers. The information provided may include estimates of your age, gender and your interests, but does not include personally identifiable information.

Other Third-Party Service Providers: DNA Crack may engage third parties to provide services or to support aspects of our business on our behalf. In connection with those relationships, such third parties may collect data on our behalf. In that case, the third party would only collect and use such information as instructed by us and in accordance with this Privacy Policy.

Third Party Use of Technologies: Third parties may set and access their own cookies on and through third-party websites, or in and through our emails and newsletters. How other companies use their own cookies and the information they gather is subject to those companies’ privacy policies, not this Privacy Policy.  

 Third Party Advertisements

In the event that an advertiser asks DNA Crack to show an advertisement to a certain audience and you respond to that advertisement, the advertiser or ad server may conclude that you fit the description of the audience they are trying to reach. In addition, third-party advertisers may use non-personally identifiable information about your visits to this site in order to provide advertisements about goods and services that they believe may be of interest to you.  This Privacy Policy does not apply to, and we cannot control the activities of, third-party advertisers. Please consult the respective privacy policies of such advertisers for more information on this practice such as your choices about not having this information used by these companies.


How We Use Your Information

Personally Identifiable Information 

By providing DNA Crack with your email address, you consent to our use of the email address to send you notices related to DNA Crack services and products, including any notices required by law, in lieu of communication by postal mail. We may also contact you via email with transactional or relationship messages, such as messages related to your orders, and notifications of changes to the Shipping and Return/Exchange policies provided.  We may use your email address to send you other messages, such as newsletters, information about changes to features of the DNA Crack Services, or special offers. If you do not want to receive such email messages, you may opt out or send an email to Opting out may prevent you from receiving email messages regarding updates or offers. You may not opt out of transactional/order-related or confirmation emails. 

DNA Crack may use your personally identifiable information internally for purposes such as operating or improving its websites, doing something that you have asked us to do, telling you about DNA Crack products and news, analyzing how the DNA Crack services are used, and personalizing content.

 Non-Personally Identifiable Information

We may use non-personally identifiable information, including cookies, web beacons, passive browser information, and log file information: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our services; (d) monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns; (e) monitor and prevent fraud and abuse; (f) conduct research to improve DNA Crack Services; (g) monitor advertising-related metrics, in order to provide you with more helpful and relevant advertising; (h) and administer our business.


How We Share Your Information

Personally Identifiable Information

DNA Crack will not rent or sell your personally identifiable information to others. DNA Crack only shares personally identifiable information with other companies or individuals outside of the DNA Crack Services as follows: (1) if DNA Crack has your consent to the sharing of personally identifiable information (e.g., when you sign up for a particular marketing or newsletter program that requires the sharing of information); (2) to assist in delivering services that you have requested from DNA Crack (e.g., we may use a third party to help send emails in response to requests that you have made); (3) to provide DNA Crack’s products to you; (4) if we engage with advertisers to collect data on their behalf, as described in the “Information We Collect” section above; (5) to respond to subpoenas, court orders or legal process, to assist government enforcement agencies, to establish or exercise our legal rights, or to defend against legal claims; (6) if we believe it is necessary in order to investigate, prevent, or take action regarding third-party claims or allegations, illegal activities, suspected fraud, situations involving potential threats to the safety or property of another person, violation of our Terms of Use; or (7) as otherwise required by law. Note that, with respect to disclosures occurring pursuant to (2) or (3), above, any third-party with which DNA Crack shares personally identifiable information will be bound by this Privacy Policy. DNA Crack may also store personally identifiable information and user content in locations outside the direct control of DNA Crack (for instance, on servers or databases co-located with hosting providers).

Any personal information or content that you voluntarily disclose for posting to the DNA Crack Services, such as reviews, comments or other user content, becomes available to the public, as controlled by any applicable privacy settings. If you remove information that you have posted on the DNA Crack Services, copies may remain viewable in cached and archived form, or if other users have copied or saved that information.

From time to time, we may run contests, special offers, or other events or activities (“Events”) on the DNA Crack Services, or together with a third-party partner. If you provide information to such third parties, you give them permission to use it for the purpose of that Event and any other use that you approve. We cannot control third parties’ use of your information. If you do not want your information to be collected by or shared in this way, you can choose not to participate in these Events.

Non-Personally Identifiable Information

In the event that we use a third party to provide services or to support aspects of our business on our behalf, DNA Crack may share non-personally identifiable information with the third party to be used by them only for the purpose of providing their services to DNA Crack. These third parties may provide services to us (including, for example, payment and delivery services) and we may receive information about you from them.

We use “Google Analytics” to collect information about use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Service and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.

Google Analytics employs cookies to define user sessions, which allows for the collection of data about how visitors are using the websites. Google Analytics uses only first-party cookies for data analysis. This means that the cookies are linked to a specific website domain, and Google Analytics will only use that cookie data for statistical analysis related to your browsing behavior on that specific website. According to Google, the data collected cannot be altered or retrieved by services from other domains.

If you choose, you can opt out by turning off cookies in the preferences settings in your web browser. For more information on Google Analytics, please visit Google Analytics

Google Analytics Terms of Service

Google Analytics Cookie Usage on Websites

 Transfer of Data

In the event that DNA Crack sells, transfers or otherwise relinquishes all or part of our assets, or business offerings, including any of the DNA Crack Services, information that you have shared with DNA Crack or that DNA Crack has collected, including both personally identifiable information and non-personally identifiable information, may be part of one of the business assets that will be transferred.  The transferred information will remain subject to the terms of this Privacy Policy or those of subsequent policies to which you have consented. If DNA Crack is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

Content Removal

DNA Crack reserves the right, but has no obligation, to monitor the user content you post on any of the DNA Crack Services. We reserve the right to remove any such information or material for any reason or no reason, including without limitation if in our sole opinion such information or material violates, or may violate, any law or the DNA Crack Terms of Use, or to protect or defend our rights or property or those of any third party. DNA Crack also reserves the right to remove information upon the request of any third party.

How We Protect Your Information

DNA Crack cares about the integrity and security of your personal information, and we store your information on secure servers.  When you provide your credit card payment information, we transmit it via an encrypted connection to our Payment Processor, Stripe. Stripe uses and processes your payment information in accordance with Stripe’s Privacy PolicyWe cannot, however, ensure or warrant the security of any information you transmit or guarantee that your information on the DNA Crack Services may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. The transmittal of information from you to us is done at your own risk.

To protect your privacy and security, we take reasonable steps (such as: credit card data is encrypted and transmitted according to standards set forth by the Payment Card Industry Data Security Standards PCI-DSS, transaction data is transmitted using https encryption, our online store is hosted through the trusted ecommerce platform Squarespace with secure servers and dedicated efforts to maintain security, and so forth) to verify your identity and protect the transfer of information to and from the DNA Crack Services. You are responsible for maintaining and securing your account information, the physical security of your device(s) through which you access the DNA Crack Services and for controlling access to your email communications from DNA Crack, at all times.

Compromise of Personal Information

In the event that personal information is compromised as a result of a breach of security, DNA Crack will promptly notify those persons whose personal information has been compromised, in accordance with the notification procedures set forth in this Privacy Policy, or as otherwise required by law.

Your Choices About Your Information

You may, of course, decline to submit personally identifiable information through the Service, in which case DNA Crack may not be able to provide certain services to you. You may update or correct your information and email preferences at any time by selecting the opt-out at the bottom of an email containing this option, or by contacting us at You can review and correct the information about you that DNA Crack keeps on file by contacting us directly at

Children’s Privacy

Protecting the privacy of young children is especially important. The DNA Crack Services are not structured to be used by children under 13 years of age. DNA Crack prohibits the use of our website or services by anyone under 13 years of age. DNA Crack does not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to use any of the DNA Crack Services. If you are under 13, please do not access the DNA Crack Services or send any information about yourself to us, including your name, address, telephone number, or email address. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at

Links to Other Websites

We are not responsible for the practices employed by websites linked to or from the DNA Crack Services, nor the information or content contained therein. Please remember that when you use a link to go from within the DNA Crack Services to an outside website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on the DNA Crack Services, is subject to that website’s own rules and policies. Please read over those rules and policies before proceeding.

Notification Procedures

It is our policy to provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to you via email notice, written or hard copy notice, or through conspicuous posting of such notice on the applicable DNA Crack website, as determined by DNA Crack in its sole discretion. We reserve the right to determine the form and means of providing notifications to you, provided that you may opt out of certain means of notification as described in this Privacy Policy.

Governing Law

This Privacy Policy is governed by the laws of the State of Texas and the United States of America.

Changes to this Privacy Policy

DNA Crack may modify or update this Privacy Policy at its sole discretion from time to time, and so you should review this Privacy Policy periodically. When we change the policy in a material way, we will notify you by means of a notice on our website prior to the change becoming effective. Changes to this Privacy Policy are effective when they are posted on this page. Your continued access to the DNA Crack Services after the Privacy Policy has been modified and posted will signify your acceptance of such modifications.

If you have any questions about this Privacy Policy, the practices of the DNA Crack Services, or your dealings with DNA Crack, please contact us at